Monthly Archives: October 2017

Luxury Lake Tahoe Hotel Adds $10 Million Lakefront Club

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The Ritz-Carlton, Lake Tahoe hotel has opened a luxury perk for guests called the Lake Club on the shore of Lake Tahoe.

The hotel and spa is at the Northstar California Resort, which is mid-mountain at a ski resort in Truckee. The new Lake Club is about 20 minutes away on the lake.

Lake Club adds to the resort’s summertime offerings. In winter, the Ritz boasts a location where skiers can literally ski from the hotel to Northstar, with the hotel offering a ski equipment concierge.

The new club features outdoor dining by the lake or on an upstairs deck, a private boat pier for kayaks and stand-up paddleboards. It also has an outdoor spa, fire pit and a large lawn. The $10 million project was completed at the end of June, said Kira Cooper, spokeswoman for the resort.

The Ritz-Carlton, Lake Tahoe has 152 regular guest rooms, 16 executive suites, and three Ritz-Carlton suites, which range from 1,900 to 2,600 square feet. The presidential suite rents for between $2,000 to $5,000 a night, depending on season and other factors. The regular rooms and suites range from more than $400 to $1,900 a night, according to the Marriott International Inc. (Nasdaq: MAR) booking engine. The rates vary by season.

The new Lake Club adds another feature to what is already an amenity-laden hotel. Despite being a relatively small hotel by its room count, it features a huge 17,000-square-foot spa.

The Lake Club is available as a special room package for hotel guests, or it can be added to regular rooms for a $250 daily access fee, which includes food and most beverages. Fees vary on a seasonal basis.

The hotel runs an hourly shuttle between the lake and the main property, Cooper said.

The architecture and interior design of the club was done by Tahoe City-based Walton Architecture + Engineering, an architectural design, interior design and engineering firm.

Golf Is the Long Game for Affluent Brands

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Golfers are passionate about golf and are willing to spend money to pursue their hobby as well as to keep up their lifestyle of quality products and travel.

You may not first think of golfers as those who seek out luxury and quality goods—in fact, if you’re not a golfer yourself, you probably picture them only as retired old men wearing a pair of cheap docker shorts with some old polo shirt from some golf trip they took a lifetime ago. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to spend.

Despite smaller television ratings than football, basketball, and baseball—golf, by the numbers, remains a marketer’s dream. According to Nielsen, 27% of golfers earn $100,000 or more. And 43% of PGA fans are more likely than average U.S. consumers to own second homes, and 60% are more likely to own stocks or stock options, according to Simmons Market Research and Experian Information Solutions Inc.

“Golfers tend to seek out a luxurious type of experience with all of the products and services that they buy,” says Jon Last, vice president of corporate marketing, research and brand development for Golf Digest Publications. “In a lot of the research that we have conducted, the golf market tends to outspend even the most affluent people when you are looking in categories like travel, automobiles and real estate and, of course, within the golf categories as well.”